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  by Greg McKeown/ Harvard Business Review Blog Why don't successful people and organizations automatically become very successful? One important explanation is due to what I call "the clarity paradox, buspar overnight delivery" which can be summed up in four predictable phases: Phase 1: When we really have clarity of purpose, buspar overnight delivery it leads to success. Phase 2: When we have success, buspar overnight delivery it leads to more options and opportunities. Phase 3: When we have increased options and opportunities, buspar overnight delivery it leads to diffused efforts. Phase 4: Diffused efforts undermine the very clarity that led to our success in the first place. Curiously, buspar overnight delivery and overstating the point in order to make it, buspar overnight delivery success is a catalyst for failure. We can see this in companies that were once darlings of Wall Street, buspar overnight delivery but later collapsed. In his book How the Mighty Fall, buspar overnight delivery Jim Collins explored this phenomenon and found that one of the key reasons for these failures was that companies fell into "the undisciplined pursuit of more." It is true for companies and it is true for careers. Here's a more personal example: For years, buspar overnight delivery Enric Sala was a professor at the prestigious Scripps Institution of Oceanography in La Jolla, buspar overnight delivery California. Buspar overnight delivery But he couldn't kick the feeling that the career path he was on was just a close counterfeit for the path he should really be on. Buspar overnight delivery So, buspar overnight delivery he left academia and went to work for National Geographic. Buspar overnight delivery With that success came new and intriguing opportunities in Washington D.C. Buspar overnight delivery that again left him feeling he was close to the right career path, buspar overnight delivery but not quite there yet. Buspar overnight delivery His success had distracted him. After a couple of years, buspar overnight delivery he changed gears again in order to be what he really wanted: an explorer-in-residence with National Geographic, buspar overnight delivery spending a significant portion of his time diving in the most remote locations, buspar overnight delivery using his strengths in science and communications to influence policy on a global scale. Buspar overnight delivery (Watch Enric Sala speak about his important work at TED). Buspar overnight delivery The price of his dream job was saying no to the many good, buspar overnight delivery parallel paths he encountered. What can we do to avoid the clarity paradox and continue our upward momentum? Here are three suggestions: First, buspar overnight delivery use more extreme criteria. Think of what happens to our closets when we use the broad criteria: "Is there a chance that I will wear this someday in the future?" The closet becomes cluttered with clothes we rarely wear. Buspar overnight delivery If we ask, buspar overnight delivery "Do I absolutely love this?" then we will be able to eliminate the clutter and have space for something better. Buspar overnight delivery We can do the same with our career choices. By applying tougher criteria we can tap into our brain's sophisticated search engine. Buspar overnight delivery If we search for "a good opportunity, buspar overnight delivery" then we will find scores of pages for us to think about and work through. Buspar overnight delivery Instead, buspar overnight delivery we can conduct an advanced search and ask three questions: "What am I deeply passionate about?" and "What taps my talent?" and "What meets a significant need in the world?" Naturally there won't be as many pages to view, buspar overnight delivery but that is the point of the exercise. Buspar overnight delivery We aren't looking for a plethora of good things to do. Buspar overnight delivery We are looking for our absolute highest point of contribution. Enric is one of those relatively rare examples of someone who is doing work that he loves, buspar overnight delivery that taps his talent, buspar overnight delivery and that serves an important need in the world. Buspar overnight delivery His main objective is to help create the equivalent of National Parks to protect the last pristine places in the ocean — a significant contribution. Second, buspar overnight delivery ask "What is essential?" and eliminate the rest. Buspar overnight delivery Everything changes when we give ourselves permission to eliminate the nonessentials. Buspar overnight delivery At once, buspar overnight delivery we have the key to unlock the next level of our lives. Buspar overnight delivery Get started by: Conducting a life audit. All human systems tilt towards messiness. In the same way that our desks get cluttered without us ever trying to make them cluttered, buspar overnight delivery so our lives get cluttered as well-intended ideas from the past pile up. Most of these efforts didn't come with an expiration date. Once adopted, buspar overnight delivery they live on in perpetuity. Figure out which ideas from the past are important and pursue those. Throw out the rest. Eliminating an old activity before you add a new one. This simple rule ensures that you don't add an activity that is less valuable than something you are already doing. Third, buspar overnight delivery beware of the endowment effect. Also known as the divestiture aversion, buspar overnight delivery the endowment effect refers to our tendency to value an item more once we own it. One particularly interesting study was conducted by Kahneman, buspar overnight delivery Knetsch and Thaler (published here) where consumption objects (e.g. Buspar overnight delivery coffee mugs) were randomly given to half the subjects in an experiment, buspar overnight delivery while the other half were given pens of equal value. According to traditional economic theory (the Coase Theorem), buspar overnight delivery about half of the people with mugs and half of the people with pens will trade. But they found that significantly fewer than this actually traded. The mere fact of ownership made them less willing to part with their own objects. As a simple illustration in your own life, buspar overnight delivery think of how a book on your shelf that you haven't used in years seems to increase in value the moment you think about giving it away. Tom Stafford describes a cure for this that we can apply to career clarity: Instead of asking, buspar overnight delivery "How much do I value this item?" we should ask "If I did not own this item, buspar overnight delivery how much would I pay to obtain it?" And the same goes for career opportunities. We shouldn't ask, buspar overnight delivery "How much do I value this opportunity?" but "If I did not have this opportunity, buspar overnight delivery how much would I be willing to sacrifice in order to obtain it?" If success is a catalyst for failure because it leads to the "undisciplined pursuit of more, buspar overnight delivery" then one simple antidote is the disciplined pursuit of less. Not just haphazardly saying no, buspar overnight delivery but purposefully, buspar overnight delivery deliberately, buspar overnight delivery and strategically eliminating the nonessentials. Not just once a year as part of a planning meeting, buspar overnight delivery but constantly reducing, buspar overnight delivery focusing and simplifying. Not just getting rid of the obvious time wasters, buspar overnight delivery but being willing to cut out really terrific opportunities as well. Few appear to have the courage to live this principle, buspar overnight delivery which may be why it differentiates successful people and organizations from the very successful ones. GREG MCKEOWN Greg McKeown is the CEO of THIS Inc., buspar overnight delivery a leadership and strategy design agency headquartered in Silicon Valley. Buspar overnight delivery He was recently named a Young Global Leader by the World Economic Forum. Buspar overnight delivery Greg did his graduate work at Stanford. Buspar overnight delivery Connect with him on Twitter @GregoryMcKeown.